Exegy was one of my clients while at SmartBug Media. When I became the designer on their account they were in the middle of developing their new brand. They had worked with another agency on some initial brand guidelines but were still on the fence about a lot of elements. Knowing this information, I scheduled a call with the Exegy team to ask some further questions about their likes/dislikes and what they were hoping for with their updated branding. After a few discussions, I dove into all things Exegy and started creating my interpretation of their brand. After working together with the SmartBug and Exegy teams we were able to develop their new brand guidelines and start updating a lot of their out of date marketing collateral. Below is a sampling of their updated brand.